The competition for sales channels in the door and window industry has become white hot
How big is the impact of the Internet on the door and window industry? At present, the reaction of those large stores can be seen. Increasingly fierce competition in the market, the door and window industry sales channels have become fierce competition, from the line to the next line seems to have become a difficult to reverse trend.
Enterprise electricity supplier enthusiasm unabated
For the desire to use the Internet to stimulate sales, in recent years, the doors and windows industry has been a pursuit of enterprises. Although the electricity supplier, the industry is still not optimistic about a lot of sound, but more and more online shopping online, more and more enterprises to push the sale of that shop through leveraging the Internet to create new sales channels has become an important and enterprises to seek a breakthrough point.
A home mall hit the banner of creating China's largest online shopping experience shop furniture. It is understood that its experience shop known as having different advantages in the past. In addition to product online and offline synchronization, but also to achieve 24 hours online browsing +360 degrees physical experience.
Electricity supplier bottleneck is still difficult to overstep
At home, the most difficult is often not technology, but how to break the inherent pattern. For the doors and windows enterprises electricity supplier Road, which is undoubtedly the most image expression. It is understood that, although many large enterprises are trying to leverage the electricity supplier to open up new sales channels, but still faces many non-technical difficulties. Among them, how to settle the relationship between online and offline is difficult.
Online and offline dispute is the most important reason for the door and window enterprises to slow down to the electricity supplier. Dealer model is the most of the door and window brand sales model, the protection of the interests of dealers is an important enterprise. Brand sales director of a door and window said that the door and window brands do electricity supplier is the way to go, but the most critical thing is to allow dealers to withstand the process of profit sharing.
Through online shopping may achieve customized design and fast order function, and offline store is the user's real feelings of products and distribution of late service key.
At present, the offline store experience is still an essential part of the electricity supplier link, and online sales are more products display and quick single channel. Insiders said that the current viable electricity supplier road is divided between online and offline functionality.