How to do marketing innovation for door and window enterprises under "new normal"
The fierce competition in the door and window market, the importance of marketing has become increasingly prominent. Influence of consumers with the door and windows the fate of the enterprise, in the new period of the economic slowdown, and enterprises to alleviate overcapacity crisis has accelerated the pace of expansion of new markets, at the same time, in order to get the recognition of consumers, regardless of the future trend of development, and enterprises should attach great importance to the innovation of marketing mode
Traditional marketing is no longer to meet the needs of enterprise development
Not for the purpose of marketing brand promotion and brand innovation are playing hooligans, this sentence is explicit, but also very true, "new normal" under the doors and windows industry, profits are particularly precious. But mentioned here is not to say it after its marketing profit and the quality of products, it is about how to improve marketing creativity in today's Internet era, how to use various means of marketing profit for enterprises in ensuring the quality of products based on the maximum extent.
Now, advertising, promotional activities and so on the traditional marketing methods become some weakness in the new media trend, the consumer is not moving to these It is quite common for means of innovation and enterprises in the new period to snatch a market must carry on marketing means of seeking a new way.
Three steps of marketing innovation of door and window enterprises:
First, we must pay close attention to product innovation, from the point of view of marketing, to broaden the innovation of a single product style, and strive to improve product category innovation.
Second, that is, innovation in marketing capabilities. 2014 of the supermarkets have a phenomenon that is the busy season, off-season, so now the doors and windows enterprise marketing is no longer simple to brand innovation of advertising, to convert from the view of marketing, brand, product, marketing "three-in-one of product marketing channel. From the product, brand to marketing, and now the door and window market service innovation is also very critical.
Third, micro innovation is a refreshing agent for door and window enterprise development. May not have a direct impact on marketing, but a series of "micro action" will be the product of spleen publicity and marketing have great long-term interests. For example, for the Orangemen victory with Sherman, Xilinmen brand is doing WeChat to get a lot of attention for a time, WeChat circle open Shuabing mode, people sigh micro innovation charm. In fact, this new minimally invasive cost is very low, as long as through brainstorming, and appropriately integrate social hot spots and brand innovation, will have a great impact.